A data and AI studio in London helping SMEs transition.
Strategy, design and engineering from one senior team. We scope thoroughly, ship quickly and hand over completely.
Why us?What we do
Five things, properlyTell us your problem, we'll organise a short call and provide an honest read on whether we are right for you.
Data Lakes for scaling businesses or your first pipeline, we understand what infrastructure your volume demands.
You know where your bottlenecks are, we can help you clear them.
We've shipped RAG systems with answers you can trace to source, and harnesses for bespoke agents. We've also talked clients out of both. The first question is whether AI is the right tool, conventional software often is.
Docs, tests and a team that no longer needs us.
How we work
Four weeks to something realUnderstand the problem before the tooling: who owns the data, what good looks like, and what's already been tried.
Start with the cheapest thing that could possibly answer the question, then earn every extra parameter.
In front of real users early, then hardened for production. What ships should be legible at 4am by someone who didn't write it.
A system isn't done until the team that owns it next can change it without us in the room.
Traction — the peer-to-peer habit tracker
Designed, built and shipped in-house to iOS and Android. The shortest proof that we take products all the way, not just to a prototype.
Who are we?
Tap a name for the long version
Studied as an aerospace engineer then moved to data in 2018. Since then: engineering and consultancy for Deliveroo, Santander and the UK Ministry of Justice.
MSc from Imperial College London with distinction, and prize-winner for the best MSc Pure Mathematics project of 2023. Now an ML engineer at Oak Academy building AI for education.
MSc Physics with distinction from Manchester, then five years leading products and technical teams in renewable energy. Recently moved from Amp X, a digital energy platform, to CDP.
Founder of the Machine Learning Institute and a software engineer of over a decade, currently the CTO of Founders and Coders C.I.C.
How we think
Scope down ruthlessly. A working feature today beats a perfect one next quarter.
Every metric should connect to a decision. If it does not inform action, drop it.
Good tools reduce anxiety. Every notification and prompt earns its place.
Not a phase. Baked into architecture, review and deployment from day one.
Tell us what's broken. We'll scope it in one call.
Taking new clients as of September, get in touch!